The London-based home fitness startup raised $5m in a round led by IW Capital to scale operations and expand into new markets.
"Magic AI serves the home fitness market with unique and proprietary AI fitness technology. The company has a loyal user base, a unique technology proposition, and an exciting roadmap ahead."
Maven Capital Partners led the equity investment to help fund product enhancements and international expansion.
"CMS has built an impressive platform that can transform many businesses across different industries. Alex and the senior team are all highly driven, experienced individuals with a genuine entrepreneurial focus and we look forward to supporting the business as it enters this exciting next phase of growth."
Two new investors have joined the board with a combined 40% stake after a six week process.
"This was a particularly enjoyable project to work on. Management were always responsive and professional in their dealings with investors we introduced. Terms were quickly negotiated and from start to finish the whole investment process took just six weeks and that included all of August!"