Force Over Mass leads a £2.1m seed round in Pomelo Pay to support team expansion and international growth.
"We appreciate from our diverse client base that it has been a challenging year for businesses across a huge range of sectors. We are therefore very proud to have been able to provide our customers with a selection of low-cost and user-friendly tools that make their lives easier. Whether that’s using phones to take payments, creating online shops, or sending payment links for jobs completed, we help to lighten the load."
The seed round was backed by angel investors including Ramon Mendes De Leon, Duncan Simpson-Craib, Angus Davidson, Stephane Delacote, and Pip Baker.
"VC's tend to be small companies and are suffering from an overload of start-ups trying to be in their line of sight. Start-ups on the other hand, are similarly overextended in their overzealous effort to make the improbable possible. For us to take pressure off of both parties, Floww starts by helping the VC analyse companies at scale, and based on merit."
The funding round was led by Ascension Ventures and will support team growth across research and development, operations, and sales.
"The rental market has used old credit check methods to assess whether a tenant can afford to pay. We need to stop imposing an unfair “tenant tax” on consumers and stop giving landlords false confidence – it’s time the market used a solution that’s fair for both sides and prioritises giving an accurate assessment. The pandemic is compounding this problem and has reinforced the need for a robust due diligence tool."
