"We’ve now got over a million users around the world who regularly get in touch to share videos and pictures of their latest triumph, however small. These people have helped us perfect the product and build the brand so it makes complete sense to let them share in the future success of Sugru."
Roy Jeans and Ian Merricks have backed the launch of the start-up focused media planning firm.
"Having spoken to many advertisers over the past few months, we have identified a genuine need for an agency that can provide this personal, mature service. In many areas the consumer is moving faster than the advertisers trying to reach them – our challenge is to solve this."
BGF has provided a £10m growth investment to support ROVOP as it expands its subsea operations in the UK and the Americas.
"ROVOP is a highly professional operation with a strong business model based on the best service with the best technology. BGF’s investment will support growth of the fleet both from the UK operation, but also in the Americas where we see significant opportunity."