The Shropshire agri-robotics start-up secured pre-seed backing from the Midlands Engine Investment Fund to commercialise its crop prediction technology.
"Technologies such as AI and robotics have revolutionised manufacturing in recent years, yet agriculture has suffered from a lack of investment and still relies on traditional techniques. At a time when we face the challenge of feeding a growing population with limited land and labour supplies, it is time for agriculture to undergo the same transformation. At Earth Rover we aim to play a leading role in the digitisation of farming to make the industry more productive and sustainable."
The funding round was led by Gary Shuckford of NorthInvest and will support team expansion and new premises.
"Mina shows great potential, it has a strong team uniquely positioned to fill a real need in the market. I’m proud to back such an ambitious team which will support the seamless transition to electric vehicles and a more sustainable future."
The Derby start-up secured the capital from Mercia to finalise its payment platform and expand its team.
"The games business, and especially the highly social world of server-based games, have been growing rapidly for years. We make it easy for developers and server owners to monetise their services, leaving them to concentrate on making the best entertainment."
The early-stage funding round was led by RYSE Asset Management and brings the company total to £1m.
"The social care sector was facing enormous pressures even before COVID-19 hit. It is also a sector that has been left behind when it comes to technology. The pressure was already there, but when COVID-19 hit, many care settings realised that they simply had to address their data systems. Again, and again, Care Managers on the front line have told us the most significant benefit of using Log my Care was the time saved on paperwork and administration, which has a big impact on costs as well as care quality. It is also clear that identifying COVID-19 cases early and reacting quickly is crucial in preventing further outbreaks, so we wanted to build tools that will help care settings do that at the earliest opportunity."
