The investment round was led by QVentures with backing from international investors to drive expansion and product development.
"Following the UK government’s call for businesses to do their part in tackling climate change, we’re proud to be supporting a company that is working to positively impact this goal. Alectro will help companies create a more sustainable world for future generations."
The London-based startup has closed one of Europe largest friends and family rounds, backed by Edward Eisler and employees of Eisler Capital.
"Online written content market is broken. Nowadays, it is so difficult for content creators to be discovered by their audience. As a result, we see too many talented creators struggling to grow their audiences."
The London startup secured the capital from backers including Founders Factory and Craig Burkinshaw to drive its marketing efforts.
"First and foremost we’re going to plough the money into marketing – to not just get Karmacist out there but explain the breakthroughs our Harvard and Stanford scientists have come up with."
Maven Capital Partners and the Northern Powerhouse Investment Fund backed the Liverpool-based retail data platform.
"MG was founded by a strong team of retail experts and the technology they've created addresses a genuine need for both retailers and consumers. MG have received encouraging traction from several high-profile retailers, and we're pleased to support Richard, Stephen and Stewart at such a pivotal point in the company's growth journey. We look forward to working with the team to help drive MG forward."