£1.0M
The adtech startup has raised over £1m from private investors including Dominic Shorthouse and Clive Hollick.
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Playrcart
Playrcart builds transactional advertising technology that enables direct purchases within media assets.
£1.0MTotal raised
Playrcart develops patent pending technology that turns standard advertising assets into direct transactional channels. The platform enables consumers to buy products, book services or donate directly within rich media such as videos, banners and live streams.
Filed accounts
Cash at bank
Members only
Net current assets
Members only
Total assets less current liabilities
Members only
Shareholders' funds
Members only
Fixed assets
Members only
Current assets
Members only
Cash, assets and headcount from Playrcart's latest Companies House filing — with year-on-year movement, free with a Winfred account.
Founders
Glen Dormieux
Founder & CEO
Glen is the founder of Ciircle AI and previously founded Playrcart. He also advises the UK Government's Agentic AI Expert Group on policy and challenges for DSIT and Innovate UK.
LinkedIn
Richard Mason
CTO
Richard serves as founder and CTO at Portal. He previously held chief technology officer and founder roles across multiple companies, including Playrcart and Click It Local.
LinkedIn