Playrcart

Playrcart builds transactional advertising technology that enables direct purchases within media assets.

London, UK—Website

£1.0MTotal raised

Playrcart develops patent pending technology that turns standard advertising assets into direct transactional channels. The platform enables consumers to buy products, book services or donate directly within rich media such as videos, banners and live streams.

Founders

Glen Dormieux

Founder & CEO

Glen is the founder of Ciircle AI and previously founded Playrcart. He also advises the UK Government's Agentic AI Expert Group on policy and challenges for DSIT and Innovate UK.

Richard Mason

CTO

Richard serves as founder and CTO at Portal. He previously held chief technology officer and founder roles across multiple companies, including Playrcart and Click It Local.

Investors

Dominic Shorthouse

Clive Hollick

Funding history

Seed4 August 2021

£1.0M

Playrcart secures £1m pre-seed funding to accelerate international expansion and technical development

The adtech startup has raised over £1m from private investors including Dominic Shorthouse and Clive Hollick.