$2.3M
The seed round was led by Atlantic Food Labs with participation from Seedcamp, MMC, and the Oxford Seed Fund.
Habitual
Habitual delivers digital prediabetes and type 2 diabetes remission programmes.
$2.6MTotal raised
Habitual provides digital programs designed to help patients reverse prediabetes and type 2 diabetes through nutritional strategies and digital therapeutics. The company aims to enable individuals to live medication-free and achieve long-term disease remission.
Filed accounts
Cash at bank
Members only
Net current assets
Members only
Total assets less current liabilities
Members only
Net assets
Members only
Shareholders' funds
Members only
Fixed assets
Members only
Cash, assets and headcount from Habitual's latest Companies House filing — with year-on-year movement, free with a Winfred account.
Categories
Founders
IB
Ian Braithwaite
cofounder & CEO
Ian is the co-founder and CEO of Habitual. His background includes clinical emergency medicine at Barts Health NHS Trust and medical direction at Counterweight.
LinkedInNP
Napala Pratini
cofounder & COO
Napala is the co-founder and chief executive officer at Habitual. She previously worked in strategy at Harrods and Positive Luxury, alongside advising Juniver.
LinkedInInvestors
- $2.3M
- £325K
Funding history
£325K
Seedcamp led the financing round to help fund the digital health startup's public rollout.