Florence

Florence provides digital staffing and management solutions for the social care sector.

London, UK—Founded 2017—Website

£33.5MTotal raised

Florence provides a digital platform connecting care professionals with open shifts and workforce management tools. The company operates across the United Kingdom to support social care organisations.

Founders

Charles Armitage

Co-founder

Charles brings clinical experience from the NHS to his role as chief executive officer at Florence. He also co-founded National Care Force.

Dan Blake

Co-founder

Investors

Series B1 June 2022
£28.5M
AV
Axa Venture PartnersLead
RC
Roo Capital
SI
SEEK Investments
Series A27 June 2019
£5.0M
S
SEEKLead
WC
Waverly Capital
RC
Rianta Capital

Funding history

Series B1 June 2022

£28.5M

Florence secures £28.5m in Series B funding led by Axa Venture Partners to expand its care platform.

The Series B round was led by Axa Venture Partners and will fund product innovation and international expansion.

Series A27 June 2019

£5.0M

Florence raises £5m in Series A funding led by SEEK to expand its recruitment platform for social care professionals.

The Series A round was led by SEEK and will fund user expansion and digital tool development.