Aura Life secures £350k from Coast to Capital Growth Fund and other investors to expand operations
The funding round will support business growth and the creation of 16 new jobs.
Share allotment filed at Companies House
Aura Life operates a regulated digital platform for funeral services and pre-paid funeral plans in the UK, aiming to reduce the financial and logistical strain of end-of-life planning.
Aura Life has secured £350k in equity funding from the Coast to Capital Growth Fund, managed by The FSE Group. The broader financing round also saw participation from the Oxford Innovation Fund and the FSE Angel Investor Network.
The capital will be directed towards supporting corporate growth and creating 16 new jobs. Aura Life offers a digital platform for funeral planning and pre-paid plans, presenting a cost-effective alternative to traditional funeral services.
The investment follows a period of rapid expansion for the company, which has achieved over £2m in funeral plan sales since obtaining FCA registration.
From the founder
"This funding will enable us to further our mission of creating a society where planning for death is embraced as part of life. Our digital funeral planning service and end of life planning tools ensure that we can cater to the diverse needs of our clients during their most challenging times, and we are thrilled to have the support of The FSE Group and our other investors on this journey."
Dave Jameson
CEO at Aura Life
Investor perspective
"Aura Life’s innovative approach to funeral planning is combined with an impressive management team and strong market potential. They have successfully navigated FCA registration and, in just over a year, driven sales of over £2m of funeral plans alone. We believe Aura Life is well-positioned to revolutionise the funeral care industry and provide significant benefits to families across the UK."
Jonathan Day
Investment Manager, The FSE Group
Use of funds
- 01Grow the team
- 02Scale operations
Investors
Categories
About the company
Aura Life
Aura Life provides digital end-of-life planning and funeral services.