The seed financing round was backed by Active Partners and existing investors including Ascension.
"This new round of funding caps off an amazing year for Plend. Since launching our first affordable credit product to consumers this year, we have been able to help so many people get access to the money they need to get on with their lives at affordable and fair rates. We are thrilled to be working with our newest investment partners to provide a truly ethical alternative to the broken credit scoring system that locks so many people out of the market, especially during these times of economic turbulence and rising interest rates."
Tomahawk and Ascension led the pre-seed round, with backing from Haatch and NBS Ventures, to support the growth of the social lending platform.
"We’re on a mission to personalise credit scoring and create a fairer way to assess creditworthiness. By making smarter lending decisions based on a person’s actual behaviour and current financial position, we will be giving financial independence to millions of people currently excluded from life-changing loans. I’m one of the ‘13 million’ and I have a deeply personal experience with the blunt instrument that is our current outdated and odious credit scoring system. This investment is a big step towards creating a world where everyone is treated fairly and can access affordable finance."
