Susie Ma

"Securing investment from Susie is a huge moment for us and for Cubbi. We built this platform because we lived the reality of trying to make maternity pay stretch while still wanting to give our children the best start in life. This backing means we can reach more parents, bring more meaningful savings onto the platform and continue building something that genuinely supports families at a time when they’re under so much financial pressure. Standing in the Den and pitching Cubbi while pregnant was incredibly personal for me. Parenthood is one of the most joyful but financially vulnerable stages of life, and having that recognised and backed on such a big platform meant so much. This investment allows us to turn that recognition into real, practical support for thousands more families."