Cubbi secures £50k from Susie Ma to expand its parent discount platform.
Guest Dragon Susie Ma backed the parent discount platform for a 10% stake following a televised pitch.
Cubbi is a parent discount platform providing verified users with exclusive savings on family and baby essentials. The mobile application and website connect households with trusted brand partners to help reduce the financial strain of early parenthood.
Cubbi has secured £50k in funding from guest Dragon Susie Ma following an appearance on Dragons' Den in exchange for a 10% equity stake. The capital will be deployed to accelerate platform growth, forge partnerships with additional UK brands, and develop the underlying technology.
The investment arrives as families face mounting financial pressures, including reduced incomes during parental leave and high costs for essentials. The founders plan to use the backing to scale their operations and extend practical financial support to a larger base of households across the country.
From the founder
"Securing investment from Susie is a huge moment for us and for Cubbi. We built this platform because we lived the reality of trying to make maternity pay stretch while still wanting to give our children the best start in life. This backing means we can reach more parents, bring more meaningful savings onto the platform and continue building something that genuinely supports families at a time when they’re under so much financial pressure. Standing in the Den and pitching Cubbi while pregnant was incredibly personal for me. Parenthood is one of the most joyful but financially vulnerable stages of life, and having that recognised and backed on such a big platform meant so much. This investment allows us to turn that recognition into real, practical support for thousands more families."
Olivia Davson
Co-founder at Cubbi
Use of funds
- 01Continue product development
- 02Expand into international markets