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Sonoma Brands

Venture Capital

Sonoma Brands is a specialist growth equity firm exclusively dedicated to disruptive, high-growth consumer brands.

Portfolio

1

companies


Portfolio companies

Manual

Manual

Manual operates a digital healthcare platform providing men with medical support and wellbeing treatments.


Team

KM

Kevin Murphy

Managing Director

Kevin serves as managing director at Sonoma Brands Capital. He brings extensive board and investment experience from companies including touchland, KRAVE Pure Foods, and True Botanicals.


Recent investments

Series A
£21.9M

The Series A round featured participation from Sonoma Brands, Waldencast, Felix Capital, and Cherry Ventures.

"We’ve been encouraged to see men of all ages increasingly turning to Manual to solve multiple health problems, with almost half of our customers seeking help for more than one issue. It’s clear that a health concern may have more than one cause, and we can provide customers with the ability to treat their health in a more holistic way. Using different treatments to understand and improve their wellbeing."
— George Pallis, Founder and CEO