Series A30 March 2021

Manual raises £21.9m in Series A funding to fuel international expansion and product development.

The Series A round featured participation from Sonoma Brands, Waldencast, Felix Capital, and Cherry Ventures.

£21.9MSeries A

Manual provides a digital healthcare platform that offers health testing, advice, and treatments designed for men. The company operates across multiple international markets to help customers manage their wellbeing.

Manual has secured £21.9m in Series A funding to support product development and international expansion. The round was backed by a syndicate of new and existing investors from the US and Europe, including Sonoma Brands, Waldencast, Felix Capital, Cherry Ventures, GISEV, and FJ Labs. The capital will enable the business to scale its healthcare platform and reach new markets across Europe, Latin America, and Asia.

In the preceding twelve months, the company expanded its operations from the UK to Brazil and quadrupled its revenue with a compact team. The fresh financing will be directed towards broadening the range of medical treatments and building out vertically integrated diagnostic and care services for men. Leadership notes that the funds will also facilitate hiring to support ongoing global growth.

From the founder

"We’ve been encouraged to see men of all ages increasingly turning to Manual to solve multiple health problems, with almost half of our customers seeking help for more than one issue. It’s clear that a health concern may have more than one cause, and we can provide customers with the ability to treat their health in a more holistic way. Using different treatments to understand and improve their wellbeing."

George Pallis

Founder and CEO at Manual

Investor perspective

"There is still much work to be done to remove the taboo when it comes to men looking after their wellbeing and talking openly about health concerns. But we’re starting to see a shift happen amongst consumers. Men of all ages are coming to Manual for help, showing the importance of an authentic brand, built on passion and community. Manual is challenging modern masculinity and we’re excited to continue to support them as they address this issue globally."