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Ryft secures Series A follow on investment from Ingenii VC and Pembroke VCT to expand payment platform

Ingenii VC and Pembroke VCT provide follow on funding to support the rollout of Ryft's unified omnichannel payment infrastructure.
"Since launching our automated online payment solutions, we’ve had repeated calls to bring the same simplicity and speed to integrated payments. Businesses processing both in-person and online payments – whether they’re marketplaces, franchises, or acquirers – have lacked a truly competitive solution, leaving too many relying on cumbersome and unnecessarily complicated end-of-month reconciliations and reporting. With the launch of our omni-channel payment platform, Ryft will enable businesses operating online and in-store to efficiently process, manage, and monetise payments at scale in a secure and compliant way. In turn, allowing them to maximise the value of every transaction."
