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Ryft

Ryft

Ryft provides an omnichannel payment platform that unifies online and in-person transactions.


Recent investments

Series A
£0

Ingenii VC and Pembroke VCT provide follow on funding to support the rollout of Ryft's unified omnichannel payment infrastructure.

"Since launching our automated online payment solutions, we’ve had repeated calls to bring the same simplicity and speed to integrated payments. Businesses processing both in-person and online payments – whether they’re marketplaces, franchises, or acquirers – have lacked a truly competitive solution, leaving too many relying on cumbersome and unnecessarily complicated end-of-month reconciliations and reporting. With the launch of our omni-channel payment platform, Ryft will enable businesses operating online and in-store to efficiently process, manage, and monetise payments at scale in a secure and compliant way. In turn, allowing them to maximise the value of every transaction."
— Sadra Hosseini, CEO and Co-founder
Series A
£5.7M

The Series A round was led by EdenBase to accelerate technology development for acquiring banks and drive international expansion.

"Acquiring banks and most businesses were built for the one-to-one transactions of Commerce 1.0. However, in the era of Commerce 2.0, where transactions within a single marketplace involve numerous parties, financial institutions are struggling to deliver payment operations that meet the evolving needs of their customers. As a result, they’re unable to compete with the likes of Stripe Connect and Adyen whose solutions currently dominate the payments ecosystem despite high fees, complicated integrations, poor support, and prolonged payment wait times. At Ryft, we have the technology that allows acquiring banks to overcome these hurdles and we’re actively exploring several strategic partnerships to solve this issue in the payments industry."
— Sadra Hosseini, CEO and Co-founder