Eve serves as executive vice president and chief legal officer at Hearst, alongside chairing HearstLab and holding board positions at Intuit. She previously sat on the board of AOL.
HearstLab launches its UK presence by backing the London financial technology company.
"We are excited to announce that Akoni will be our first investment in the U.K. Their digital tools and customer-centric experience are unmatched, and we look forward to helping them continue to grow and innovate,"