£1.7M
The financing round was led by angel investors including Elizabeth Spaulding, Alex Chesterman, and Camilla Dolan.
"This round of investment reflects the interest in the opportunity to change the way a very traditional industry has worked for many years. Our mission is to reinvent the way we shop for engagement rings and how we celebrate the sentiment of love through jewellery by removing the stress and barriers and making it fun and joyful again. In Western society, we’ve been seeded with the idea that we‘re obliged to spend a huge amount of money on engagement rings and that only a diamond will do."
