£250K
The London based startup raised the capital from twelve angel investors to expand its engineering team and fuel product development.
"The future of retail is built on data, but today’s FMCG data systems are beyond inefficient, and challenger brands are paying the heaviest price. We’re excited to use this investment to bring big brand data power to every supplier, to make sure brands are judged by the quality of their products, not the size of their data team."