Dynata is a first-party data and insights platform with a global reach spanning more than 60 million consumers and business professionals. The company provides data solutions to thousands of market research, media, and corporate customers.
Gary is the chief executive officer at Trax Retail and chairs the board at Shoreline. He previously led Dynata as chief executive officer and held leadership roles at Wunderman.
Christian brings communications experience from roles at UiPath, Quickbase, and Archetype. He currently serves as senior director of global communications.
The Series A round was led by Dynata and Blockchain Valley Ventures to support audience growth and product development.
"Dynata is committed to developing and investing in the next wave of technologies, such as blockchain, that have the potential to transform the future of insights, advertising and marketing. This investment is in line with our long-standing, member-centric approach to bringing transparency and fair value exchange with members to the forefront, while ensuring the quality and security of data for our clients."