Measure Protocol secures £2m Series A funding led by Dynata and Blockchain Valley Ventures
The Series A round was led by Dynata and Blockchain Valley Ventures to support audience growth and product development.
Measure Protocol provides a platform that grants businesses access to consumer behavioural data while offering individuals control and compensation for their information.
Measure Protocol has secured £2m in a Series A funding round led by Dynata and Blockchain Valley Ventures, with participation from Medicys. The capital will be deployed to scale audience acquisition, advance its core proprietary technology, and expand the team. The company aims to address persistent issues around fraud, transparency, and consumer privacy within the market research sector.
The fresh injection of capital follows growing demand for ethical data practices and consumer sovereignty. By leveraging blockchain infrastructure, the firm seeks to establish a fairer value exchange between individuals and data purchasers.
From the founder
"The new investment is a clear illustration that the industry is starting to pay attention to consumers’ needs, both from a practical and ethical standpoint. The super-power of blockchain is its ability to build trust in a marketplace, and provide a foundation upon which to meet the consumer’s needs for privacy and transparency – whether they are aware of the technology taking place in the background or not. Having the additional funding to work toward a fair model for both consumers and data buyers is a fantastic step forward for our team."
Owen Hanks
CEO at Measure Protocol
Investor perspective
"Dynata is committed to developing and investing in the next wave of technologies, such as blockchain, that have the potential to transform the future of insights, advertising and marketing. This investment is in line with our long-standing, member-centric approach to bringing transparency and fair value exchange with members to the forefront, while ensuring the quality and security of data for our clients."
Gary Laben
CEO, Dynata
Use of funds
- 01Grow the team
- 02Continue product development
- 03Expand into international markets
Investors
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About the company
Measure Protocol
Measure Protocol offers a platform to access consumer behavioural data.