Seed31 March 2022

Yonder secures £20m in seed funding co-led by Northzone and LocalGlobe to expand its team and rewards offerings.

The funding round was co-led by Northzone and LocalGlobe to support team growth and product development.

£20.0MSeed

Yonder operates a rewards credit card designed for young consumers to earn points on everyday spending and travel. The company combines curated city experiences with financial tools to encourage responsible credit use.

Yonder has secured £20m in a seed funding round co-led by Northzone and LocalGlobe. Seedcamp also participated alongside several angel investors, including Sharmadean Reid, Oliver and Alex Kent-Braham, and Rio Ferdinand. The new capital will be used to expand the team and develop additional rewards and features for members.

The startup aims to transform the credit card market by offering a digital-first product tailored to urban lifestyles. It evaluates creditworthiness using open banking transaction data rather than traditional credit scores alone, helping underserved consumers access quality financial products.

From the founder

"For too long, credit cards have taken advantage of consumers. Hidden fees, discriminatory credit scoring, and rewards that belong in the 1990s, all in the interest of bank’s quarterly earnings,"

Tim Chong

CEO and co-founder at Yonder

Investor perspective

"We have seen the rise of a $300bn+ fintech industry, predominantly driven by customers demanding better seamless financial services, and yet a key service has not changed for decades: credit cards. Yonder is creating a modern, digital credit card experience for young professionals that replaces outdated loyalty programmes with a highly curated experience-based membership service. There is an urgent need to redesign the payments industry with the customer at the heart – and Yonder is doing exactly that."

Jeppe Zink

Partner, Northzone