The Insights People secures £500k from DSW Angels to drive international growth
DSW Angels backed the Manchester-based market intelligence firm in a rapid fundraise.
The Insights People provides market intelligence and research on children, parents and families across international markets. The Manchester-based firm surveys hundreds of thousands of households annually to assist brands with consumer behaviour analysis.
The Insights People has secured £500k in seed funding from DSW Angels to accelerate its international growth. The Manchester-based market intelligence provider plans to use the capital to support global expansion following recent entries into Brazil, Mexico and Canada, alongside creating around eight new local jobs.
Founded in 2017, the firm surveys tens of thousands of young people and parents weekly to deliver actionable data for brands including Amazon, LEGO and Warner Bros. The latest injection follows a period of resilience during lockdown which saw numerous client wins and a swift fundraise completed within a single day.
DSW Angels, the venture arm of Dow Schofield Watts, backed the company as part of its strategy to support regional scale-up businesses. The transaction marks the second completed deal for the network since the start of lockdown.
From the founder
"We have achieved a lot in our first three years as a business, working with some of the leading global brands, building an incredible 30-plus strong team who continue to collaborate and innovate in a way which I have never witnessed before, and winning critical acclaim and coveted industry awards. The investment from DSW is an important next step to enable our further international expansion and to increase our investment in our research and technology-based teams in Manchester. I am also delighted to welcome Stefan to the team, whose experience will be of great benefit as we scale up our business on all fronts."
Nick Richardson
CEO at The Insights People
Investor perspective
"The world is changing fast and kids’ consumption patterns are changing with it. The Insights People helps companies to understand their attitudes and behaviour and engage successfully with the next generation of consumers."
David Smith
founding partner, DSW Angels
Use of funds
- 01Expand into international markets
- 02Grow the team
Investors
Categories
About the company
The Insights People
The Insights People delivers market intelligence and consumer insights on kids and families.