Sona secures £21.9m Series A investment led by Felicis to expand go to market operations and AI capabilities.
Felicis led the financing round, which will fund team expansion and artificial intelligence development.
Sona operates an intelligent workforce management platform designed for frontline enterprises in sectors such as hospitality and social care. The company uses advanced technologies to streamline scheduling, forecasting and overall labour deployment.
London based workforce management platform Sona has secured £21.9m in a Series A financing round led by Felicis. The round saw participation from Northzone, Google venture fund Gradient, SpeedInvest, Antler, BAG Ventures, and a number of angels.
Sona will deploy the capital to scale its go to market operations and develop more sophisticated artificial intelligence capabilities on its platform. The company provides modern software solutions aimed at improving productivity and labor deployment for frontline sectors such as social care and hospitality.
From the founder
"With Sona, we’re building the ‘self-driving car’ of running a restaurant or a care home"
Steffen Wulff Petersen
co-founder at Sona
Investor perspective
"We are proud to lead Sona’s Series A round and support its mission to empower frontline enterprises with cutting-edge workforce management solutions"
Niki Pezeshki
General Partner, Felicis
Use of funds
- 01Accelerate go-to-market
- 02Continue product development
