Shoppar raises £300k from Startup Funding Club and the London Co-Investment Fund.
Startup Funding Club and the London Co-Investment Fund back retail analytics provider Shoppar in their first co-investment.
Share allotment filed at Companies House
Shoppar is a retail analytics software provider that utilises computer vision to measure customer engagement in physical stores. The company captures behavioural data to inform and enhance marketing campaigns.
Shoppar has secured £300k in a funding round led by Startup Funding Club and the London Co-Investment Fund. The capital comprises SEIS and EIS funds aimed at supporting the software provider's growth.
The behavioural analytics startup initially connected with backers through the SFC Angel Network after presenting at a pitching event earlier in the year. This transaction marks the inaugural co-investment between the two backing organisations, who have partnered to support London technology startups.
Investor perspective
"We are very excited to support Shoppar, whose technology allows retailers to revolutionise their in-store experience and gather more data from their physical locations. We’re also very pleased to close the first of many co-investments with the London Co-Investment Fund and we thank Funding London for their support in closing the transaction."
Joseph Zipfel
Startup Funding Club
