Redtail Adventures secures £300k seed investment led by LEGO Ventures
LEGO Ventures has led a £300k seed investment round in Redtail Adventures to support new content creation.
Redtail Adventures provides interactive entertainment for families through its Caper application, offering story-led missions designed for outdoor and indoor play. The company was founded in London to encourage shared family activities and minimise excessive screen time.
Redtail Adventures has raised £300k in a seed funding round led by LEGO Ventures, with participation from Founders Factory. The capital will support the creation of new content for its family entertainment application, Caper.
The funding coincides with the release of the platform's initial series of missions featuring Captain Redtail. Caper aims to encourage families to spend active time together outdoors while keeping screen time to a minimum through engaging narrative experiences.
From the founder
"Our vision is for Caper to become the home of original content that enables families to spend quality, active time together. With our team’s extensive background in game design, and being parents ourselves, we make it easy for adults to have adventures with their kids out in nature or at home – which has proven popular during the recent lockdown. We also understand parents’ concerns over screen time and want to show that there is a positive way to use technology through shared experiences."
Ben Geliher
CEO and Co-Founder at Redtail Adventures
Investor perspective
"Caper is a very exciting new startup – not only to inspire kids and families to play outdoors and new places, but also for them to engage socially and learn about their environment. LEGO Ventures are proud to be supporting them as they start on their journey to drive a new paradigm in the intersection between digital and physical play."
Rob Lowe
Head of Marketing and Value Creation, LEGO Ventures
Use of funds
- 01Continue product development
Investors
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About the company
Redtail Adventures
Redtail Adventures develops interactive story-driven entertainment applications for families.