Minoro secures £10.5m Series A funding led by Octopus Ventures to accelerate product development.
The investment will support expansion in the United States and the ongoing development of the company data platform.
Minoro operates as kleene.ai, providing an all-in-one data analytics platform designed to automate infrastructure for business users. The firm works with direct-to-consumer brands to deliver insights and professional services without requiring dedicated engineering teams.
Minoro, operating as kleene.ai, has secured £10.5m in Series A funding to advance its automated data analytics platform. The investment round was led by Octopus Ventures, with additional participation from existing backers Episode 1 and SuperSeed.
The capital will be directed towards accelerating the company presence in the United States and bolstering the technical team to develop its core technology further. Minoro aims to address the complexity and cost associated with traditional data teams by offering a no-code solution for business leaders.
The firm currently supports various direct-to-consumer brands, including Huel, Moonpig, Daye and The Modern Milkman, helping them utilise operational data for customer personalisation and forecasting.
From the founder
"The whole team is excited to take the next step to further support organisations in driving value from their data, so that they can achieve their business goals. The investment from Octopus Ventures is a fantastic affirmation of the scale of impact we’ve been able to deliver to our customers. We look forward to working with Octopus to further develop our product and expand into new markets."
Andrew Thomas
CEO at Minoro
Use of funds
- 01Expand into international markets
- 02Fund research and development
