Mindset AI raises £1.7m seed funding from Mercia and angels to scale operations
Mercia led the seed investment round to support team expansion and product development.
Mindset AI provides an embedded platform that allows software businesses to integrate custom AI agents into their products using natural language. The technology transforms proprietary corporate data and intellectual property into conversational features.
Mindset AI has secured £1.7m in a seed funding round led by Mercia, with participation from angel investors. The software firm will use the capital to expand its headcount, increase sales and marketing efforts, and further develop its digital platform.
The London-based company, founded in 2020, enables businesses within the knowledge economy to build custom digital services backed by machine learning. The fresh capital arrives as the firm looks to scale its operations following initial traction with user engagement metrics.
From the founder
"Consumers have moved dramatically towards online channels, and companies and industries must transform the way they currently deliver services. Digital and corporate strategies have quickly become one and the same. People now expect everything to be accessible online, however, 90% of businesses do not have the capability to build their own digital infrastructure. Mindset aims to bridge that gap by giving people the tools they need to create their own digital business, allowing them more time to focus on the people and customers who count."
Jack Houghton
Chief Product Officer at Mindset AI
Investor perspective
"The pandemic created a step change in terms of technology and many companies are seeking ways to adapt their business model to the new digital age. Mindset allows them to create personalized connections with customers and rethink the way they deliver services – for example, moving from time-based contracts to predictable recurring revenue. The funding will enable the team to further develop their product and scale the sales and marketing teams."
Srikar Karri
Investment Manager, Mercia
Use of funds
- 01Grow the team
- 02Invest in sales and marketing
- 03Continue product development
Investors
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About the company
Mindset AI
Mindset AI provides an embedded platform that enables software companies to integrate custom AI agents into their products.