Measure Protocol secures seed follow on funding from Blackfinch Ventures and others to advance its technology.
The company has raised fresh capital from Blackfinch Ventures, Italian Angels for Growth, and Blockchain Valley Ventures to fuel product development and commercial growth.
Measure Protocol provides a platform that grants businesses access to consumer behavioural data while offering individuals control and compensation for their information.
Measure Protocol has secured a seed follow on investment from backers including Blackfinch Ventures, Italian Angels for Growth, and Blockchain Valley Ventures. The funds will support the continued development of the company patent pending technology, alongside scaling marketing and sales operations.
The London based enterprise offers a consumer friendly app, known as MSR, which gathers behavioural insights and digital usage metrics through specific user tasks. Following rapid growth over the past year, the company works with leading brands across media, FMCG, and social media sectors.
Advisors for the transaction included PwC Raise, as the business looks to expand its footprint in the market research space.
From the founder
"We are delighted to welcome both Blackfinch and IAG as new Measure shareholders. We believe their vast network of contacts both in the UK and Europe can help us to unlock new opportunities and we have been thoroughly impressed by both teams in our interactions to date."
Owen Hanks
CEO at Measure Protocol
Investor perspective
"strength and calibre"
Reuben Wilcock
Head of Ventures, Blackfinch Ventures
Use of funds
- 01Continue product development
- 02Invest in sales and marketing
Investors
Reuben Wilcock
Blackfinch Ventures
Francesco Acabbi
Italian Angels for Growth
Blockchain Valley Ventures
Categories
About the company
Measure Protocol
Measure Protocol offers a platform to access consumer behavioural data.