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Seed

Keebo secures £5m in seed funding from Breega and Connect Ventures to prepare for commercial launch

Keebo

The seed financing was led by Breega and Connect Ventures to support team expansion ahead of market rollout.

£5.0MSeed

Keebo is a challenger credit card company that uses open banking data for behavioural underwriting. The firm provides personalised credit and financial wellness tools to help users build credit histories.

London-based fintech Keebo has raised £5m in seed funding to support its preparations for launch. The round was led by Breega and Connect Ventures, both known for backing prominent financial technology startups. The capital will primarily support team recruitment as the company prepares to introduce its open banking credit card to the market.

Authorised by the Financial Conduct Authority, Keebo applies behavioural underwriting to assess customers based on their broader financial habits rather than traditional credit scores. The company aims to widen access to fair credit for groups such as freelancers, entrepreneurs, and first-time buyers who often face exclusion from mainstream lending. Alongside private investment, the firm has secured three technology grants from the UK government and partnered with Mastercard for its market debut.


From the founder

"It is more important than ever that we change our relationship with money – to take the fear away from ‘healthy’ debt and bring a strong dose of wellness into our finances. By leveraging new technology never used before in a credit card, we are proud to have created an app designed to change the future of finance for the next generation. We are thrilled to have the support of incredible investors in bringing Keebo’s vision of personalised credit to life."
Michael Vanaselja

Michael Vanaselja

CEO at Keebo


Investor perspective

"Access to safe and affordable credit should not be biased, yet today we see this happening time and time again, driving many to approach options which can put their financial future at significant risk."
BM

Ben Marrel

Co-Founder and Managing Partner, Breega


Use of funds

  1. 01Grow the team

Investors

B

Ben Marrel

Breega

Rory Stirling

Rory Stirling

Connect Ventures


Categories

FinTech

About the company

Keebo

Keebo

Keebo offers a credit card and mobile application designed to improve financial wellness and build credit history.

London, UK Website
£5.0MRaised