Hullabalook raises $8.2m from Nauta Capital and existing backers to fund international expansion
The funding round was led by Nauta Capital with participation from Passion Capital and Conviction VC.
Hullabalook provides a software platform that transforms how retailers build e-commerce sites and manage product discovery. The London scaleup has delivered strong revenue growth and counts major brands among its clients.
London-based software company Hullabalook has raised $8.2m in a funding round to support its expansion across the UK, Europe, and North America. The financing was led by Nauta Capital, with participation from existing backers Passion Capital and Conviction VC.
Founded in 2016, the firm offers a B2B platform that allows retailers to create engaging, dynamic shopping experiences. The company reports that its software helps clients achieve double-digit increases in conversion rates and average order values.
The fresh capital will fuel the company's continued growth as merchants adapt to shifting consumer behaviour and seek out better tools to improve online product discovery. Hullabalook's technology is currently used by prominent British retailers including MADE.com, B&Q, and Currys.
From the founder
"We are delighted to be partnering with Nauta Capital for this next exciting stage of our growth journey. When we started planning for our Series A, our ideal investor was a B2B SaaS specialist, with deep sector knowledge of Retail, a strong pan-European presence, and a team with whom we could build long-term relationships with. In Nauta Capital we have found the ideal partner to join us on our journey. We couldn’t be happier or more excited for the future."
Bryony Elliot
Founder at Hullabalook
Investor perspective
"We are very happy to be joining Hullabalook on their journey to transform the e-commerce user experience. As an experienced investor in retail enablement technologies, we are confident that this is a space that will continue to see enormous growth and we believe that the Hullabalook team and technology platform are ideally set to capitalise on this market dynamic."
Carles Ferrer
General Partner, Nauta
Use of funds
- 01Expand into international markets
- 02Scale operations
Investors
About the company
Hullabalook
Hullabalook provides software that helps retailers transform their e-commerce sites and product discovery.