Seed13 February 2026

Fulfilment.com secures up to £4m in late seed funding led by Blackfinch Ventures to scale its logistics platform.

The late seed round was led by Blackfinch Ventures with participation from Haatch to support technology scaling and team expansion.

£4.0MSeed

Fulfilment.com operates a data-driven marketplace that connects ecommerce brands with third-party logistics providers. The platform uses smart matching algorithms and instant quoting to streamline procurement in the logistics sector.

Fulfilment.com has raised up to £4m in a late seed funding round led by Blackfinch Ventures, with participation from Haatch. The capital will be directed towards scaling the company technology, expanding the team, and strengthening infrastructure for international markets.

The London-based startup, established in 2024, replaces traditional manual methods such as spreadsheets and phone calls with a data-driven procurement platform. The system uses smart matching and real-time performance metrics to connect high-growth brands with logistics partners.

Following its initial pre-seed backing from Haatch, the company has experienced rapid growth within the logistics software sector. The fresh funds will support further expansion across the UK, EU, US, Canada, and Australia.

From the founder

"Our mission is to make fulfilment work better for everyone, brands and 3PL’s alike. We’re grateful to Blackfinch for leading this round, and to Haatch for backing our ambition to create a more transparent, fair and effective industry for all involved."

James Olsen

Founder and CEO at fulfilment.com

Investor perspective

"We’re extremely proud to be backing the entire team at fulfilment.com again! Fortunately, Haatch was able to back them at pre-seed and has seen firsthand the incredible growth James and the team have been able to deliver. The market opportunity here is vast so we’re very excited to see what the future holds."

Charlie Weavers-Wright

B2B SaaS Investor, Haatch