Dragonfly AI secures £625k in seed funding led by Downing Ventures to expand team and research.
Downing Ventures led the seed round for the predictive analytics platform, with participation from Capita and private investors.
Dragonfly AI provides a predictive visual analytics platform powered by artificial intelligence and neuroscience. The software helps brands and agencies optimise content by predicting what consumers see first.
Dragonfly AI has secured £625k in a seed funding round led by Downing Ventures. The capital injection also saw participation from existing backer Capita alongside private investors.
The funds will be directed towards expanding the commercial team across sales and customer success functions. Additionally, the business plans to advance its research into predictive visual analytics for creative workflows.
The platform, which models the biological function of human vision, enables brands to test static and moving images before publication. Existing enterprise clients include GSK, Diageo, and Mitsubishi.
The latest financing underscores investor confidence in the platform's ability to help brands improve content performance in competitive retail markets.
From the founder
"We’ve made great progress this year with our mission to ensure content performs better when enhanced by science and are excited about our future."
Richard Mann
Executive Chair at Dragonfly AI
Investor perspective
"DragonflyAI is proof of how AI can be supportive to human creative output in enabling the best possible results, rather than replacing it. We were remarkably impressed by the simplicity of the product that is supported with an incredibly complex AI function. This dimension of predictive analysis will change the face of visual branding forever and we are encouraged to see that many of its early adopters are pioneers in consumer brands leading the charge. We are excited to work with the DragonflyAI team as we take these next steps together."
Richard Lewis
Partner, Downing Ventures
Use of funds
- 01Grow the team
- 02Fund research and development
- 03Invest in sales and marketing
Investors
Categories
About the company
Dragonfly AI
Dragonfly AI offers a predictive visual analytics platform that forecasts consumer attention using artificial intelligence.