Dent Reality secures 2.5m pounds in seed funding led by Pi Labs to expand its augmented reality platform
The seed round was led by Pi Labs with participation from Sugar Capital, 7percent Ventures and notable angel investors.
Dent Reality is a London-based start-up developing an augmented reality platform that provides indoor positioning and mapping for physical retail spaces. The company enables businesses to deliver contextual information and indoor navigation through a mobile application.
Dent Reality has secured 2.5m pounds in a seed funding round led by proptech venture capital firm Pi Labs. The capital was backed by Silicon Valley commerce specialists Sugar Capital and deep tech investors 7percent Ventures, alongside several prominent angel investors. The company intends to direct the proceeds toward expanding its team and scaling its augmented reality platform across new retail stores and international markets.
The London-based start-up operates an indoor positioning and mapping platform designed to facilitate frictionless navigation within complex physical environments. Its technology allows major retailers, such as Marks & Spencer, to provide customers with real-time digital guidance in store locations like Westfield London. Founded in 2019, the firm aims to bridge physical and virtual environments as demand grows for integrated spatial computing applications.
From the founder
"Our vision is that every physical space will become digitally connected, enabling an entirely new type of interaction with the world around us. These 'smart spaces' will unlock rich information and transform billions of daily interactions for shoppers and retailers. Right now, the biggest players in tech are working on building next-generation augmented reality wearables, and we’re building the killer consumer use-cases for this transformative technology. In the future, providing a frictionless digital experience in a physical location will become as essential for every business as having a website is today."
Andrew Hart
Co-founder at Dent Reality
Investor perspective
"Consumer habits and retail operations have been transforming for a number of years, but the past 20 months have turbocharged the necessity for businesses to create a digital layer for their spaces. Integrating physical environments with real-time digital information will prove to be a key factor in driving footfall for physical retailers as it creates an immersive personalised experience. As consumers increasingly adopt various augmented reality experiences, we believe Dent Reality’s technology will become a crucial customer engagement tool as it unlocks that essential solution which the industry can no longer afford to ignore as they compete with pure-play online retailers."
Faisal Butt
Founder and Managing Partner, Pi Labs
Use of funds
- 01Grow the team
- 02Expand into international markets
Investors
Categories
About the company
Dent Reality
Dent Reality develops an augmented reality platform that provides indoor positioning and mapping for physical spaces.