Cyance secures £650k seed investment from Blackfinch Ventures to expand its sales team and tracking network.
Blackfinch Ventures has backed Oxford-based predictive marketing software provider Cyance in a £650k financing round.
Cyance provides predictive analytics software that helps business-to-business firms forecast customer buying behaviour. Based in Oxford and founded in 2007, the company offers a behaviour-based intent marketing platform called Nexus.
Oxford-based predictive marketing firm Cyance has secured approximately £650k in seed investment from Blackfinch Ventures. The newly secured capital will be deployed to expand the company's sales team and onboard new clients rapidly, alongside growing its network of tracking websites, particularly in the Asia-Pacific region. Founded in 2007, Cyance has quickly scaled its operations, acquiring notable clients such as HP, General Electric, and Symantec while achieving an annualised recurring revenue exceeding £1.6m over a 24-month period.
From the founder
"We’re thrilled to have this support from Blackfinch, which will help to drive further growth as the market expands."
Jon Clarke
CEO and Founder at Cyance
Investor perspective
"Cyance delivers incredible value to its clients and we are delighted to support the team in disrupting this global market."
Richard Cook
CEO and Founder at Blackfinch, Blackfinch Ventures
Use of funds
- 01Invest in sales and marketing
- 02Expand into international markets