Auro secures £500k in seed funding from Blackfinch to scale its fitness platform.
The investment from Blackfinch will drive customer acquisition and technical expansion.
London-based Auro offers a mobile fitness application that delivers tailored, audio-led workout sessions. The platform connects users with personal trainers for gym, outdoor and home exercise plans.
London fitness technology provider Auro has secured approximately £500k in seed funding from Blackfinch. The capital will be deployed to accelerate customer acquisition and expand the technical team to enhance algorithmic personalisation.
Founded in 2016, the company operates an artificial intelligence-driven platform offering guided audio workouts. It has built partnerships with major brands including O2 and Wiggle, serving over 65,000 users with personalised training plans and curated audio content.
From the founder
"The whole team is delighted to have Blackfinch on board. Its investment will allow us to grow our tech and traction rapidly in the fitness market."
Anta Pattabiraman
Founder and Chief Executive Officer at Auro
Investor perspective
"Anta and his team are highly efficient in executing their vision and have an impressive technology roadmap and route to market strategy."
Reuben Wilcock
Head of Ventures, Blackfinch Ventures
Use of funds
- 01Grow the team
- 02Continue product development
- 03Accelerate go-to-market
