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Astrid & Miyu secures £600k to expand online operations and open a London flagship store.

London Business Angels and the London Co Investment Fund backed the jewellery brand in its latest capital raise.

£600KSeed

Share allotment filed at Companies House

London based jewellery brand offering unique, wearable pieces at accessible price points. The firm has achieved rapid annual sales growth since its launch.

London based contemporary jewellery brand Astrid & Miyu has secured £600k in new investment to accelerate its online expansion and open a flagship store in the capital. The funding round was supported by London Business Angels, Angels in the City, the LBA EIS Fund, and the London Co Investment Fund.

Founded four years ago by Connie Nam, the company has experienced rapid year on year growth driven by its distinctive designs. The latest capital injection will enable the business to strengthen its supply chain and scale its retail footprint.

London Business Angels coordinated the syndicate, with an experienced sector specialist acting as lead angel for the transaction.


From the founder

"It has been just a joy working with London Business Angels throughout our fund raising process. They guided me from pitching to answering tough questions, and most importantly have been crucial in helping us to complete the round. The majority of our angel investors, including our lead investor, come from their Group, and they’ve also helped me secure funding from the London Co-Investment Fund. The entire process was swift and smooth and everyone’s been extremely supportive. I’m excited to be on a long-term journey with all the LBA and the investors"
CN

Connie Nam

CEO at Astrid & Miyu


Investor perspective

"The Jewellery market in the UK alone is worth £5bn, with costume jewellery market size at £500m."
AC

Anthony Clarke

CEO, London Business Angels


Use of funds

  1. 01Expand into international markets
  2. 02Build out infrastructure

Investors

London Business Angels

Anthony Clarke

London Business Angels

Ai

Angels in the City

LC

London Co Investment Fund


Categories

FashionTecheCommerce

About the company

A&

Astrid & Miyu

Astrid & Miyu designs and sells contemporary jewellery for the fashion conscious consumer.

London, UK Founded 2011 Website
£600KRaised