The investment from BGF will support global expansion and ongoing product development for the Manchester technology firm.
"Customer experience has become a key driver across a multitude of sectors in recent years which, in turn, has sparked a wave of digitalisation in order to meet the needs and expectations of end users."
The oversubscribed round included backing from Carthona Capital and private investors.
"Square Peg is a globally renowned, independently-minded, lead investor with a portfolio that speaks for itself containing the likes of Canva, Stripe, Airwallex, LottieFiles and more. There was an instant respect and cultural fit that has continued and improved sincethe first meeting"