Purple

Purple builds WiFi and location analytics platforms for physical venues.

Manchester, UK—Founded 2012

£10.5MTotal raised

Manchester-based Purple provides WiFi analytics and digital wayfinding tools that help businesses convert physical venues into intelligent spaces.

Gavin Wheeldon

CEO

Gavin serves as chief executive of Purple and previously founded an enterprise at Capita.

BGFLead

6 November 2023

£10.5M

The investment from BGF will support global expansion and ongoing product development for the Manchester technology firm.