The photography start-up secured the capital from its online audience to scale operations and technology.
"brands can have their desired photos taken within 24 hours, in other words, their photos can be done quicker than they even check their emails the next day. We manage all the logistics to ensure the content is ready to download and be used quicker than quick. This is unheard of in the space of photography; think of it like the Mcdonalds Drive-Thru of content."
The seed round was led by Enexis with participation from West Creek Investments and angel investors.
"At the moment the majority of turnover comes from commission fees, content creation, and display ads. This injection of funding will allow Alphagreen to launch and offer a new range of integrated e-commerce services incl. fulfillment, performance marketing, localisation, and data analytics to address specific problems faced by makers of CBD and alternative healthcare products, much in the way that The Hut Group operates."
The Edinburgh firm secured backing led by Equity Gap alongside an Innovate UK grant to accelerate commercialisation of its Blue Star wave machine.
"Our goal is to produce a commercially-available wave machine which can deliver low carbon power for tie backs and future fleets of autonomous AUVs [autonomous underwater vehicles]"
The funding round was backed by Parkwalk Advisors, The Angel CoFund, and UCL Technology Fund to support team expansion and product development.
"This funding will help us reach new retailers and further support our existing clients in addressing the challenges and opportunities of selling and advertising in a competitive and fast-growing marketplace. The application of machine learning, and the fusion of transactional data with media data, brings brands huge advantage in the Amazon environment, extracting maximum commercial value and sales performance. Our platform is at the forefront of unlocking this potential for international retailers."
— Victor Malachard, Co-Founder and Executive Chairman