The Liverpool-based startup has raised £500k in pre-seed investment alongside an Innovate UK grant to fund international expansion and product development.
"We truly believe that re-commerce will be as game changing as ecommerce was 20 years ago and brands can now activate this new revenue channel within a few days."
The pre-seed round was led by Tony Mallin MBE of Star Capital alongside Cambridge Enterprise and Cambridge Angels.
"WYA links people with their peers and strengthens the ability to keep contact with those that you’re out with, even when they’ve wandered away and phone signal is limited. Tamzin and the team have been a dream to work with, with a modern eye for developing customer and venue safety through their stunning app"
— James Slater, Venue Operations Manager at The Level (NTSU)
The pre-seed round was led by Passion Capital with backing from multiple institutional investors and prominent fintech founders.
"We kept seeing the same thing with high growth company founders—managing finances felt disjointed, with founders juggling too many platforms and tools just to keep track of their cash. Our mission is to make financial management easy, no matter how complex it seems. We’re focused on building a product that founders and CFOs love because it saves them time, protects their funds, and helps them grow their businesses. Our goal is to make financial management as seamless as possible so founders can focus on building their businesses."