The Manchester based technology start-up raised £3.8m in a seed round led by Par Equity to fund international expansion and product development.
"Having the support of Par Equity, Blumberg Capital and Sand Hill East is a powerful endorsement of SamsonVT which demonstrates belief in the company’s potential – we are thrilled to have their backing. There is a huge desire for smart technologies that help OEMs improve customer service, while also allowing them to operate more efficiently and in a more sustainable way. We can help them achieve these goals and this funding will enable us to provide our solutions to more organisations far sooner."
The financing was led by Zetta Venture Partners alongside Amadeus Capital Partners and Speedinvest to fund international growth and product development.
The round was led by Ascension through its Fair By Design Fund with backing from Fin Venture Capital and angel investors.
"We’re thrilled to have Ken join our board, his depth of experience and proven record of delivering strong growth across financial sector companies make him an excellent addition as we build our global delivery capability"
The funding round was backed by angel investors and entrepreneurs including Sujay Tyle and Framtid.
"Premium Bonds are the UK's biggest and probably most loved savings product. Premium Bonds haven't evolved for decades but remain popular across age groups, often gifted across generations. We want to reinvent Premium Bonds to make them more accessible for younger generations and inject the excitement of winning into everyday finances like spending and saving without the risk of losing,"
