The Web3 advisory joint venture has secured pre-seed backing from Coinbase Ventures, Liberty City Ventures, and Digital Currency Group to scale its operations.
"Digital assets offer huge potential for brands to engage with their communities in a new way, and for talent to realise the true value from their work for the first time. But many brands are just starting to understand this."
The financing round was led by Credo Capital Partners and Fortress Investment Group to support the expansion of the digital lender across Europe.
"Demand for eCommerce lending has expanded in Europe. We wanted to make an investment in a platform that was moving the product forward and combined all of the great technology and analytics you expect with a really differentiated product and approach,"
The pre-seed round was led by angel investor Ying Tan to support the growth of the property transparency platform.
"I really admire what Ying has accomplished in the mortgage intermediary sector, and his knowledge of both the mortgage and property markets will be a huge asset to Propflo. When discussing the opportunity with him I felt that our values aligned and we could work very well together to build a great business. I’m also delighted that Robin has also participated in the round; his advice in previous proptech ventures proved invaluable."