Frog Capital led the investment round, which will support platform enhancements and international expansion.
"The world of intelligence and investigations is no longer constrained to policing, there is much wider application. Organisations are under growing scrutiny, finding themselves more susceptible to threats and with a much greater duty of care towards the vulnerable."
The London-based adtech company has raised fresh capital from Mercia to scale its operations internationally.
"Mobile has become the primary means of consuming content, yet the majority of mobile advertising remains static. Adludio is redefining mobile advertising and is recognised as a leader in the field. We are delighted to be backing the company on the next stage of its journey. The combination of established international traction and scalable technology alongside this fresh capital leaves the business in great shape to grow rapidly in the coming years."
The Series A round was led by Khosla Ventures with backing from Episode 1 and Entrepreneur First.
"We invested in Mimica because the founding team has a terrific combination of deep technical expertise in building AI systems, and a thorough understanding of the challenges faced by an enterprise when managing processes."
The financing round was led by Next47 with participation from Partech, pushing the company valuation to $100m.
"This new investment fuels the scaling of Blink’s all-in-one employee retention platform in the midst of a global recruitment crisis. As labour shortages hit industries with historically high staff turnover, such as healthcare, it’s clear that wages aren’t the only factor driving employees away. Using Blink has become a competitive advantage in the battle for talent, with organizations using the app to attract and retain their frontline workforce."