£860K
The pre-seed round included backing from Trampoline Ventures and private investors to prepare for an autumn market launch.
Swapi
Swapi provides an all-in-one loyalty e-wallet app for consumers and retailers.
£1.2MTotal raised
Swapi operates a loyalty e-wallet platform that consolidates payment and rewards cards into a single application. The service introduces a universal points currency to let users exchange balances across various retailers.
Filed accounts
Shareholders' funds
Members only
Fixed assets
Members only
Current assets
Members only
Employees
Members only
Cash, assets and headcount from Swapi's latest Companies House filing — with year-on-year movement, free with a Winfred account.
Categories
Founders
PH
Pete Howroyd
Founder and CEO
Pete brings marketing and loyalty experience from roles at Pointspay, Swapi, and Harvey Nichols. He also founded The Loyalty People.
LinkedInInvestors
- £860K
- £350K
Funding history
£350K
The loyalty point exchange platform secured backing from sector angels including Sean Wilkinson and Jon Bowles to build out its core technology.