Swapi

Swapi provides an all-in-one loyalty e-wallet app for consumers and retailers.

London, UK—Founded 2020—Website

£1.2MTotal raised

Swapi operates a loyalty e-wallet platform that consolidates payment and rewards cards into a single application. The service introduces a universal points currency to let users exchange balances across various retailers.

Founders

Pete Howroyd

Founder and CEO

Pete brings marketing and loyalty experience from roles at Pointspay, Swapi, and Harvey Nichols. He also founded The Loyalty People.

Investors

Pre-Seed20 September 2021
£860K
TV
Trampoline Ventures
Seed26 March 2021
£350K
SW
Sean Wilkinson
CC
Cultural Capitalism

Funding history

Pre-Seed20 September 2021

£860K

Swapi has raised £860k in pre-seed funding from Trampoline Ventures and other backers to launch its loyalty e-wallet app.

The pre-seed round included backing from Trampoline Ventures and private investors to prepare for an autumn market launch.

Seed26 March 2021

£350K

Swapi raises £350k in pre-seed funding from angel investors to develop its loyalty point exchange technology.

The loyalty point exchange platform secured backing from sector angels including Sean Wilkinson and Jon Bowles to build out its core technology.