Jenson Funding Partners provided the capital as part of an ongoing round to support team expansion and product development.

Not In The Guidebooks
A cultural travel marketplace connecting holidaymakers with genuine local experts.
Not In The Guidebooks operates a cultural travel marketplace connecting holidaymakers with local experts for sustainable and authentic trips. The firm focuses on community benefits, environmental responsibility, and immersive experiences.
Filed accounts
Cash at bank
Net current assets
Total assets less current liabilities
Net assets
Shareholders' funds
Fixed assets
Cash, assets and headcount from Not In The Guidebooks's latest Companies House filing — with year-on-year movement, free with a Winfred account.
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Founders
Carol Savage
CEO and founder
Carol is the founder and CEO of Not In The Guidebooks and serves as executive chairman at By Aaron Wallace. Her background includes ecommerce and marketing leadership roles across several companies.
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