Not In The Guidebooks secures £150k in pre-seed funding from Jenson Funding Partners.
Jenson Funding Partners provided the capital as part of an ongoing round to support team expansion and product development.
Not In The Guidebooks operates a cultural travel marketplace connecting holidaymakers with local experts for sustainable and authentic trips. The firm focuses on community benefits, environmental responsibility, and immersive experiences.
Cultural travel marketplace Not In The Guidebooks has secured £150k in pre-seed funding from Jenson Funding Partners to support ongoing growth. The fresh capital will be directed towards key hires, technology enhancements, and expanding the product inventory. This transaction marks the third time Jenson Funding Partners has backed the business as part of an ongoing funding round.
Founder Carol Savage established the platform to offer customisable itineraries that prioritise sustainability and community connection over mass tourism. The company aligns its operations with specific United Nations sustainable development goals, focusing on local sourcing, climate action, and animal welfare.
From the founder
"My experience of travel, personally and professionally, has historically been like buying an album in a record store – it’s a fixed item and you get what you’re given."
Carol Savage
CEO and founder at Not In The Guidebooks
Investor perspective
"This is the third time we’ve invested in Not In The Guidebooks, which is really a testament to what an innovative concept Carol and the team have built. It’s truly rare to see a travel business with purpose as central to the proposition as profit and, as a business focused on inclusivity ourselves, it’s a pleasure to be a part of their journey."
Sarah Barber
CEO, Jenson Funding Partners
Use of funds
- 01Grow the team
- 02Continue product development
- 03Invest in sales and marketing
Investors
Categories
About the company
Not In The Guidebooks
A cultural travel marketplace connecting holidaymakers with genuine local experts.