Verlinvest

"KatKin began when Nikki and I questioned what we were feeding our cats Molly, Kiki and Columbus. The more we asked, the more horrified we were at what we found. So we gathered an ambitious, world-class team of people willing to stick their noses up at the cat food chain. Right now, mainstream cat food is stale – packed with cheap ingredients, hard-to-understand labels and fluffed-up claims. It’s difficult to find what’s best and customers are frustrated. In contrast, the demand is huge for KatKin – every six months we’re doubling in size and customer base. We’re grateful to Lopo and Cecile at Verlinvest and Andrew at Perwyn, and Kreos as well as for the continued support from Octopus and our angel investors. This support doesn’t just invest in our business but also the health and happiness of cats and cat parents."