£1.2M
The funding round was led by JamJar Investments with participation from Missri Group and an Asian manufacturing group.
"I recognised the hassle that comes along with a regular booster seat when my children were in a carpool or getting picked up by their grandparents. So I realised that, if I could design a booster that was mighty small and mighty strong, one that kids could take with them everywhere, then they could always travel safely, no matter whose car they went in."