£350K
The funding round was backed by the Inspire Wales consortium, Angels Invest Wales, and the Wales Angel Co-investment Fund.
"It was a really inspiring event, and I was struck by the knowledge of the Inspire Wales investors and their willingness to back entrepreneurs in Wales with both investment and expertise. I approached Caroline Thompson, BeTheSpark CEO, and asked for an introduction. She “encouraged” me to introduce myself which I did, and that started a world-wind funding journey for Jenny Kate. I pitched to the Inspire Wales Investment Committee the week after and they agreed to fund me. Four of their group (Hayley Parsons, Ashley Cooper, Richard Calvert and Roger Gambarini) all agreed to personally fund in addition. I am so thrilled to be supported by the Inspire Wales Consortium, by the Angels Invest Wales and the Wales Angel Co-investment Fund, and by some of the most experienced Angel Investors in Wales alongside increasing corporate banking support from Santander. I am so privileged to have recruited a fantastic initial team working in the business, and to have such an amazing wider stakeholder group. We have huge plans and see a real gap in the market for our fresh nature-inspired British brand."