£1.5M
The funding round includes participation from Betaworks, F4 Fund, Next Wave via Flybridge, 7pc ventures, and Digital Catapult.
"Producing engaging, high-quality content is a necessity for solo creators and small businesses – but they are already stretched thin and juggling multiple business demands. Content creation tools are fragmented, and users producing social media content for the first time struggle with steep learning curves for both mirrorless camera operation and editing software. With a radical new interface that leverages AI, we’re bringing assistive content editing capabilities directly into our camera system and aim to dramatically lower barriers to entry."